Paul shares tips on how to elicit feedback from your customers and just how important that is.

Show Notes 

“Feedback is what’s going to make you better.”

List the value-added extras you offer your customers. Ask your best customers which of those extras are more important.

Ask your customer, “Why do you do business with us?”

Find out what the customer would change about ….

Do these things and you’re going to be more successful, you’re going to block out the competition, and create some great marketing tools.

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