In this episode, Sarah Stemen discusses the emerging landscape of AI overviews in Google Ads, emphasizing the importance of understanding ad placements and strategies. She clarifies the distinction between ads appearing alongside AI overviews and those within them, providing insights on how advertisers should navigate this new terrain. The conversation highlights the need for a strategic approach rather than a reactive one, focusing on optimizing existing campaigns before experimenting with new AI features.

Takeaways

AI overviews are a new feature in Google Ads.

Switching to AI powered campaigns without strategy is a mistake.

There are two ways ads can appear in AI overviews.

Ads can appear alongside or within AI generated summaries.

Advertisers need to understand the eligibility criteria for placements.

Using AI powered targeting solutions is crucial for certain placements.

Focus on optimizing existing campaigns before making changes.

Sustainable growth comes from mastering advertising fundamentals.

Testing new features should be done cautiously and strategically.

Engagement with the audience is key for tailored advice.

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com