The Net Zero Business Podcast

How do I get people to forget quick wins and focus on the stuff that matters?


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Another Q&A episode of the pod this week. I was asked how to get people away from incremental/quick wins thinking and focus on big bold changes to hit Net Zero. Here's what I cover in my answer:


  • Why ISO14001 can't deliver on Net Zero
  • Why 80:20 thinking is required in both engagement and strategy
  • The power of backcasting
  • But why and to whom quick wins do matter
  • How to pursue both strategic and incremental change simultaneously


If you have a Q you want me to A, go to the Terra Infirma Contact Us page and send it through!


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The Net Zero Business PodcastBy Gareth Kane