Companies sponsor events all the time but, how do sponsorships actually work? And, how do you convince strangers to give you money? Isaac and Nessa open the doors behind sponsorships and how to create a compelling offer sponsors will love. Get more at geteventlab.com

Timestamps

00:00 Intro

02:20 What do people actually want to know when they ask us this question?

06:20 The actual problem.

07:47 You probably already know your best sponsors.

09:34 Are you asking without having something to give?

13:46 Tips for approaching sponsorship development

20:43 Recap!

Key takeaways

• Sponsorships are about relationship building: what can you offer that supports the sponsor’s goals while creating a better attendee experience?
• Not all sponsors are good sponsors, be judicious with who you work with. Who aligns most with your vision and values?
• You probably already know people who are either sponsor material or who would be happy to connect you to someone who is. Most sponsorships happen with people and connections you already have.
• Don't go into a sponsorship conversation without doing your research.

The main questions we get asked about sponsorship are how to get sponsors for an event and how to make a sponsorship deck. The underlying questions that feed into this are how much money do we need to support the event, and what do sponsors actually want from our audience? We can avoid this line of questioning by understanding the goals of the sponsors and how we can offer value to them that doesn't sacrifice the attendee experience. This will help us solicit the right kinds of asks from the right sponsors.

If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to define the best sponsorship strategy for them. Learn more at geteventlab.com

Next episode: Should my conference be hybrid?

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