There are 3 points I want to make here to help you on the path to shifting your business into recurring revenue.

1. You must nail down your offer and solution
2. Know exactly who you are talking to and talk in their own language
3. You have to stick to your guns

In Episode 6 - What’s the best way to pivot if you are serving a new niche? 

I shared with you a bunch of tactics that would apply to this question to, so definitely go have a listen to that as well.