Yesterday I mentioned how I spent the past few months learning from a few incredible people like Peng Joon, Nicholas Kusmich, and Gary Vaynerchuk about how to increase my content production without sacrificing my schedule and sanity. I’m already seeing a big change in how I approach content creation - and this is coming from the guy who’s written over two million words in the past eight years!
I know how to create content, but how do I create more content the most efficient way possible and still maintaining a good quality of content?
The process I learned from Peng and Nicholas starts with creating one feature-length piece of content every week. Depending on your Content Type, that could be a written piece of content, like a feature-length blog article that’s between 1,500 and 3,000 words. It may be easier for you to start with creating an eight- to 10-minute video, whether that’s a pre-recorded video or a Facebook Live. Whatever your approach is, focus on creating that one piece of feature-length content first.
There’s a whole process that comes after that large piece of content, but for today, plan out that first piece of content. Block out an hour sometime this week and crush that first piece of content. Tomorrow I’ll cover what to do with it next, but for now, make it a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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