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How Do I Know What’s Scaring My Audience as a Speaker, Coach, or Consultant? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Today is October 31st, Halloween Day here in the U.S., so hopefully, you get to enjoy some candy, snacks, a libation of choice, and a great party tonight, even if it’s just counting down the days until you can decorate for Christmas.
Halloween is known for scary things - ghost, goblins, spooky stories - but for you as a speaker, coach, or consultant, I want us to focus on what’s scaring your audience. What’s keeping them up at night? What’s causing a nightmare in their business? What’s the one thing they hope and pray never happens that you know you can help them protect against?
That’s where we can help turn the scary parts into a sigh of relief. Today I want you to ask your audience what scares them the most that you can solve for them. Post it on social media, ask your clients, send out a survey, however you do it, find out what scares your audience and let them know you’re there to help the scary parts of life turn into a sigh of relief.
Have fun, stay spooky safe tonight trick-or-treating, and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookToday is October 31st, Halloween Day here in the U.S., so hopefully, you get to enjoy some candy, snacks, a libation of choice, and a great party tonight, even if it’s just counting down the days until you can decorate for Christmas.
Halloween is known for scary things - ghost, goblins, spooky stories - but for you as a speaker, coach, or consultant, I want us to focus on what’s scaring your audience. What’s keeping them up at night? What’s causing a nightmare in their business? What’s the one thing they hope and pray never happens that you know you can help them protect against?
That’s where we can help turn the scary parts into a sigh of relief. Today I want you to ask your audience what scares them the most that you can solve for them. Post it on social media, ask your clients, send out a survey, however you do it, find out what scares your audience and let them know you’re there to help the scary parts of life turn into a sigh of relief.
Have fun, stay spooky safe tonight trick-or-treating, and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”