Paul revisits a key question from early 2020 that is as relevent as ever at the start of this year. Learn ten signals that indicate a customer or prospect is ready to buy.

Show Notes:

The customer will let you know when they are ready to buy. The customer will give you several verbal and non-verbal signals.

“An interested buyer will ask for the price. Some salespeople confuse this question as a price objection.” Why would they ask the price if they weren’t interested?

“Don’t be too influenced by the tone of the customer.” Instead, analyze the content of their message, not the context. If a customer seems dissatisfied with your longer lead time, it means they want your product sooner.

What’s the difference between a customer saying “your product” versus “my product”? Look for possessive descriptors.

A buyer will ask overly technical questions as a last line of defense for poor decision making.

Do you have them on the edge of their seat? If so, they are engaged.

The most obvious verbal buying signal is “yes”.

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