Paul shares the best methods to sell and market new services to your target audience.

Show Notes 

However you market your new services, what “trigger events” can you utilize?

When cold calling, determine that timing “sweet spot” for your target prospects.

Consider a direct-mail marketing campaign prior to cold calling. When people experience multiple channels of influence, they are more likely to say yes.

Post a simple video on social media about the new services you are offering.

Leverage partnerships with other professionals (i.e., real estate and insurance agents).

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