I'm always a big fan of having a very strong USP (unique selling proposition) for just ONE thing, aimed at just ONE market.It's really important when you start a business, so that there is clarity for your potential clients/customers, so that they recognise you can help them. But it's even more important at the moment with the current challenge, because there is so much going on, your USP has to be even clearer, and your life is so full that you yourself need your business to be more st...