QUESTION:
How do I pitch Citation Labs link-building campaigns to my CMO?

ANSWER:
A CMO focuses on revenue and growth rather than SEO-specific terminology. When pitching a Citation Labs link-building campaign, the conversation should center on:

Competitive advantage: “Competitors outrank us because they have stronger backlinks.”
Revenue impact: “More links to high-intent pages lead to higher rankings and more sales.”
Risk mitigation: “Google prioritizes authoritative backlinks—if we don’t invest, we fall behind.”

Citation Labs provides reporting that translates SEO metrics into business outcomes, making it easier to secure buy-in from executive leadership.

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