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How Do I Present More Contrast In My Talk Title as a Speaker? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
I recently helped a high-profile client apply for a TED Talk, not a TEDx talk - an actual TED Talk. What’s crazy is that I didn’t know she applied for a TED Talk until after she applied using the same content we put together for her Featured Talks.
We spent a little under an hour putting together three Featured Talk titles with a description, three to five takeaways per talk, and a money quote that will stick with her audiences. After building out her Featured Talks, she took that content and applied for a TED Talk.
The challenge was this round of TED Talk applications is focused on overcoming obstacles. She shared how our work together helped her see that her audience was looking for a contrast between where they are right now and where they want to be.
That’s where you as a speaker can add contrast to your Featured Talk title as well. Think about the current reality someone in your audience is facing. For our client people in her audience are often facing disappointment, lack of fulfillment, and limited freedom and flexibility with their work. So, we created one of her talk titles to focus on building a fun, freedom-filled financial empire from the comfort of your couch.
It gives an amazing contrast between what her audience is experiencing and what they’re craving to experience. It makes her talk that much more attractive because she’s presenting her talk as a bridge between the angst they’re feeling right now and the new reality they want to experience as soon as possible.
Implement that same contrast with your talk titles and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookI recently helped a high-profile client apply for a TED Talk, not a TEDx talk - an actual TED Talk. What’s crazy is that I didn’t know she applied for a TED Talk until after she applied using the same content we put together for her Featured Talks.
We spent a little under an hour putting together three Featured Talk titles with a description, three to five takeaways per talk, and a money quote that will stick with her audiences. After building out her Featured Talks, she took that content and applied for a TED Talk.
The challenge was this round of TED Talk applications is focused on overcoming obstacles. She shared how our work together helped her see that her audience was looking for a contrast between where they are right now and where they want to be.
That’s where you as a speaker can add contrast to your Featured Talk title as well. Think about the current reality someone in your audience is facing. For our client people in her audience are often facing disappointment, lack of fulfillment, and limited freedom and flexibility with their work. So, we created one of her talk titles to focus on building a fun, freedom-filled financial empire from the comfort of your couch.
It gives an amazing contrast between what her audience is experiencing and what they’re craving to experience. It makes her talk that much more attractive because she’s presenting her talk as a bridge between the angst they’re feeling right now and the new reality they want to experience as soon as possible.
Implement that same contrast with your talk titles and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”