Paul addresses the uniquely tough time of selling when there aren’t the resources to meet peak demand.

Show Notes

“Your attitude is important as you go through and sell during these moments of peak demand. Realize that all your competitors are facing that same challenge.”

“Within every challenge there lies an ….”

Now is the time to get out there and meet new prospects. You may not be able to help them today, but you’re building a relationship for future business opportunities.

During moments of peak demand, don’t even think about discounting!

Keep creating value!

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