Paul talks with Aidan McCann of Outré Creative, a global marketing design firm, about how sellers can be more relevant, persuasive, and close more sales by thinking like marketers.

Show Notes

“Marketing is more important now than ever before given that the composition of the marketplace has changed dramatically over the last couple of years.” Aidan McCann

“Marketers realize that we have to have integrated solutions that have a number of different levels of messaging to them.” Aidan McCann

“When a seller approaches someone, they have to bear in mind that people are at different points in their buying journey or life cycle.” Aidan McCann

At a tactical level, it’s vital for the seller to have a value proposition statement specific to the customer’s needs and where they are in that buying journey.

Drip feed content: “Cadence is an important part of effective marketing and sales. You have to release content or collateral, or market at the right time. And it has to look like you’re in tune with the activities of the potential buyer as opposed to just doing an information dump.” Aidan McCann

Learn more about Outré Creative.

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