In this episode, Paul shares four ideas to sell the value of your company.

Show Notes:

“I’m selling the same product as everyone else.”

If you’re just selling a product, you open the door to too much competition—you’re selling a bundled package. 

Your value-added is already baked into that solution. You cannot remove the value, just like you can’t remove the ingredients once they’re baked. 

Conduct a value audit and identify all the ways your company brings value. Talk to everyone and determine how they bring value to the customer experience. 

Finally, challenge the buyer to think differently. Shift their focus from the product to the company. 

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