Isaac and Nessa discuss breaking down stereotypes around marketing and sales, and communicating the value of the event to potential attendees. Get more at geteventlab.com

Timestamps 

00:00 Intro

02:42 Do I have to market when I hate marketing? 

05:14 "This is what marketing should look like" 

9:00 What are you giving before asking? 

11:18 Team bandwidth around marketing 

12:36 Recap!

Key takeaways

We've been discussing how to sell conference tickets without being annoying. The key is to have a strong marketing strategy that communicates the value of the event to potential attendees. Marketing should be active and ongoing, rather than passive. By understanding the needs of your audience and communicating value effectively, you can make it easy for them to decide to attend your event.

If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to set strategy to their ideas.

Next episode: The season finale!

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