Paul wraps up his decision-maker series with some tips on selling to entrepreneurs.

Show Notes: 

Entrepreneurs may take more risk because they answer to no one but themselves. This means you can take some risk in your presentation.

It’s critical that you understand their vision. How will your solution help them achieve that vision?

Don’t waste their time. Provide a detailed agenda.

Entrepreneurs are willing to go against the grain. Appeal to their contrarian nature.

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