Paul tackles the issues that many salespeople have with the idea of selling to that ultimate decision maker.

Show Notes

You should be calling on high-level decision makers from the start! Tune in to find out why (and how).

When you’re interacting with a high-level decision maker, you have to provide meaningful insight. Tell them something they don’t know already.

Fewer than 10% of salespeople call on the ultimate decision maker.

When meeting with the high-level decision maker, emphasize how your solution will help them generate brand loyalty or retain customers.

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