Paul continues his decision maker series: Level II—influencers and end users.

Show Notes 

These are down-to-earth, practical people. Think the way they think.

Level IIs want to avoid things that are too complex, disruptions, hypotheticals, overexposure.

“They want something that is….”

“[These decision makers] are influential in the decision because their opinion is their power.”

“Your goal is to have them help sell your solution to other members of the organization.”

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