Paul shares one idea to sell more effectively to groups and multiple decision-makers.

Show Notes:

More and more people are getting involved in the decision-making process. 

Our research shows that approximately six people are involved. If you’re not meeting with at least six decision-makers, you’re missing an opportunity.

“In a group setting, people like to conform. Individuals place group conformity above self-interest.”

Buyers indicated that consensus is one of their biggest frustrations with group decision making.

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