Paul continues his series with another high-level decision maker: the corporate executive.

Show Notes

Corporate executives make decisions based on career advancement. They want to make the right decision, but also the popular one.

With these decision makers, “highlight the prestige your solution can help them achieve.”

Present your solution as one that fits within the system they already have in place.

Corporate executives want reliable, respected partners that will be accepted by the team.

The corporate executive will not make higher risk decisions than they have to.

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