Paul continues his decision-maker series by focusing in on the financial buyer (CFO/Controller).

Show Notes

These decision makers (DMs) help the other DMs make better decisions. Their science is accounting, and numbers don’t lie.

“Always determine the power-base distribution in the opportunity that you’re working.”

“These financial buyers may not be the ultimate decision maker, but they will….”

Financial buyers want to see improved cash flow and mitigate risk—so no guesswork, chance, or intuition.

Demonstrate a good return on investment (ROI).

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