Paul focuses on the challenge of selling value in a tough, competitive market.

Show Notes

It begins with attitude. If you believe your solution is the same as everyone else’s, that’s exactly what your customer is going to think. 

You must remind yourself that you are selling a unique, bundled package: the three dimensions of value (the company, the product, and you – the salesperson).

There is no commodity in creativity. Creatively add value to the customer experience.

Have you asked your customer this question: “What problems are you experiencing that I can help with?” 

Become customer-focused. View the world through the eyes of the customer.

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