Paul shares three tips to spice things up and create more value for your best customers.

Show Notes:

If your customer relationship feels like a marriage heading the wrong way, you have to listen to this episode. 

Salespeople get complacent. Complacent sellers rarely see ways to improve their end-to-end experience. 

Embrace a positive sense of insecurity and productive discomfort with the status quo. Develop fresh ideas to serve your best customers even better. Because your best customers are the competition’s best prospects. 

Try selling against yourself. How would your competition poke holes in your solution? Answering this question reveals opportunities to improve. 

Ask the customer, up and down the organization, how you can improve and get better. Customers have a funny way of knowing what they really want. Give them a chance to tell you. 

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