In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Art Director Chris Brown. The three of them discuss why print still connects with people (6:00), the difference between designing for print and digital (12:20), and how to pair print and digital marketing to create a powerful, cohesive message (20:12). In Problem Solved, they look at how variable data and imagery demonstrated the power of high-quality, personalized print for the meal delivery industry (28:04). Finally, in Mics at the Bar, they sample an Addington (34:20).

Resources:

https://www.nerdwallet.com/article/small-business/direct-mail-statistics

https://sg360.com/study-highlights-direct-mails-ability-to-convert-abandoned-carts/

https://trekk.com/work/demonstrating-power-personalized-digital-print

https://trekk.com/work/combining-digital-and-print-tactics-grow-revenue