Let’s assume 3 things:

- You’ve defined a service offering

- You have an ideal client

- You’ve vetted out the lead to a point at which you are at a tipping point of moving forward

But the sticking point is recurring vs one-off work.

There are 3 steps to help you sell someone your recurring service.

1. Re-establish the trust factor

2. Compare the benefits of recurring vs one-off

3. Show them how it gets them to the end quicker