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How Do I “Teach My Audience to Fish” as a Speaker, Coach, or Consultant? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
The classic saying goes “If you give a man (or a woman) a fish, you can feed them for a day. If you teach a man (or woman) to fish, they can feed themselves for life.” How does that translate to being a speaker, coach, or consultant and sharing your Message? There’s a belief that by sharing your Message, your solution with your audience, that you’re empowering them with a way to ‘fish for themselves’, so to speak.
I like to think about your Solution this way: if you teach a man to fish, then you can sell him fishing gear or you can help him build a fish hatchery. The analogy breaks down as more ideas come to the surface, but the point is your Message can inherently give someone in your audience an idea of what process or tactics to follow or use.
This teaches your audience what to do, but they’re not equipped on how to do what they need to do yet. Information without application is why libraries are filled with books that nobody reads anymore, if they ever read those books at all.
That’s where your solution is so critical. This is the fishing gear you can sell to your audience. You can talk about the tactics they need to use, but by offering a great solution, it gives them the equipment and tools they need to be successful in the future.
Today, I want you to focus on what it looks like to teach your audience how to fish, as it were, and how your Solution can be like selling fishing gear to someone you just taught how to fish.
Have fun today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookThe classic saying goes “If you give a man (or a woman) a fish, you can feed them for a day. If you teach a man (or woman) to fish, they can feed themselves for life.” How does that translate to being a speaker, coach, or consultant and sharing your Message? There’s a belief that by sharing your Message, your solution with your audience, that you’re empowering them with a way to ‘fish for themselves’, so to speak.
I like to think about your Solution this way: if you teach a man to fish, then you can sell him fishing gear or you can help him build a fish hatchery. The analogy breaks down as more ideas come to the surface, but the point is your Message can inherently give someone in your audience an idea of what process or tactics to follow or use.
This teaches your audience what to do, but they’re not equipped on how to do what they need to do yet. Information without application is why libraries are filled with books that nobody reads anymore, if they ever read those books at all.
That’s where your solution is so critical. This is the fishing gear you can sell to your audience. You can talk about the tactics they need to use, but by offering a great solution, it gives them the equipment and tools they need to be successful in the future.
Today, I want you to focus on what it looks like to teach your audience how to fish, as it were, and how your Solution can be like selling fishing gear to someone you just taught how to fish.
Have fun today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”