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How Do I Use Friction as a Speaker, Coach, or Consultant? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Friction is a term that many marketers shy away from because you don’t want anything aggravating your readers or listeners, right? I disagree with that. Friction shows that there are two forces at odds with each other.
People are coming to your website, walking into your breakout session, and listening to your podcast with friction already in their lives. Stepping on the scale and not seeing the numbers you want can cause friction to disrupt your eating habits. Slamming the door after another argument with your partner is the sound of friction with your partner.
Many speakers, coaches, and consultants try to ignore the friction or dismiss it altogether with phrases like, “You’re just thinking about that conflict all wrong,” which is a terrible way to speak to your audience but a lot of speakers do that.
Your job as a speaker, coach, or consultant is to focus on the friction -- highlight the pain, give it a name, talk about the raw emotions that are associated with that friction. Then, show them you have a way of leveraging that friction for their benefit.
You can show them the pain they’re experiencing because a specific area of their life is not in alignment. It’s bumping against other parts of life or against the lives of others -- and it’s causing pain. You can show them how to align that part of their life - whether that’s financing, parenting, health, wellness, relationships, anything -- with the pathway that removes the friction and gives them freedom to live a more meaningful, positive life.
Today is about turning friction into freedom for your audience. Share one idea or tip with your audience today that can help them turn friction into freedom. Make it a great day today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookFriction is a term that many marketers shy away from because you don’t want anything aggravating your readers or listeners, right? I disagree with that. Friction shows that there are two forces at odds with each other.
People are coming to your website, walking into your breakout session, and listening to your podcast with friction already in their lives. Stepping on the scale and not seeing the numbers you want can cause friction to disrupt your eating habits. Slamming the door after another argument with your partner is the sound of friction with your partner.
Many speakers, coaches, and consultants try to ignore the friction or dismiss it altogether with phrases like, “You’re just thinking about that conflict all wrong,” which is a terrible way to speak to your audience but a lot of speakers do that.
Your job as a speaker, coach, or consultant is to focus on the friction -- highlight the pain, give it a name, talk about the raw emotions that are associated with that friction. Then, show them you have a way of leveraging that friction for their benefit.
You can show them the pain they’re experiencing because a specific area of their life is not in alignment. It’s bumping against other parts of life or against the lives of others -- and it’s causing pain. You can show them how to align that part of their life - whether that’s financing, parenting, health, wellness, relationships, anything -- with the pathway that removes the friction and gives them freedom to live a more meaningful, positive life.
Today is about turning friction into freedom for your audience. Share one idea or tip with your audience today that can help them turn friction into freedom. Make it a great day today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”