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How Do I Use Marketing Automations That Connect to Actual Conversations? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Automation in marketing is more popular than ever, but are we missing something?
From email autoresponders to marketing funnels, messenger bots, and chat experiences, it’s fun to see your message connect with people around the world at any moment.
The challenge is making sure we’re connecting automations to actual conversations.
How do we show our audience that they’re connecting with an actual human being? One example of how this can happen with automations is by shortening the length of our replies to only a few sentences.
Shorter replies with more questions included in automations create a more conversational experience when people are going through our automations.
The most effective automations are the ones with intentional checkpoints where our prospects can connect with us through a phone call or video call. It lets them know we’re here to step up the conversation if they’re ready to move forward now.
This approach allows us to leverage the convenience and streamlined experience of automations while also letting our audiences know we’re human, too.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookAutomation in marketing is more popular than ever, but are we missing something?
From email autoresponders to marketing funnels, messenger bots, and chat experiences, it’s fun to see your message connect with people around the world at any moment.
The challenge is making sure we’re connecting automations to actual conversations.
How do we show our audience that they’re connecting with an actual human being? One example of how this can happen with automations is by shortening the length of our replies to only a few sentences.
Shorter replies with more questions included in automations create a more conversational experience when people are going through our automations.
The most effective automations are the ones with intentional checkpoints where our prospects can connect with us through a phone call or video call. It lets them know we’re here to step up the conversation if they’re ready to move forward now.
This approach allows us to leverage the convenience and streamlined experience of automations while also letting our audiences know we’re human, too.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”