The adoption of big data technology has seen mixed results; with some companies benefiting from better insights and using them to enhance customer experience, operational efficiency, etc. to those still busy building reports, worrying about their data strategy.

When we think of DIY BI, it is limited to expensive toolkits which are used only by a handful of power users.

As someone said, you are limited only by your imagination. Could the rise of DIY spur the adoption of big data technologies?

Frank Wammes, CTO- Continental Europe presents his perspective and raises some interesting questions.

Interested in knowing more? https://twitter.com/fwammes