In today’s episode we dive into this letter from a listener:

Like a lot of people, I’ve moved my newsletter from a more traditional email software product over to Substack. As a writer, I also host a lot of my work on my website in a blog. The intention was always for the blog to host SEO friendly pillar content and for the newsletter to speak to more distinct, current or personal topics.

I’m now unsure as to what my website is for. Should its focus be on paid offerings and directing people over to Substack? Should I keep my blogs on my website? How does SEO even work on Substack, especially when you’ve paywalled your archives. I guess my question is how does the content on your website and the content on your Substack intersect?

- Caroline

In today’s episode we dig into this question, explore the different ways we can balance writing for our Substack and our blog, and why there’s no right or wrong answer but just figuring out what works best for you and your business.

And Jen’s group coaching program to support you to bring more freedom, ease, and intentional growth into your work and life, Your Simple & Spacious Business, is now open for enrolment until Friday 9th February if you’d love to never do business alone again.

And Sara is currently taking on new 1:1 clients if you’d love deeper support with your Substack in this season.

Join us on Substack

Would you love some encouragement and support in your business? Submit your letter for an upcoming episode here.

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Letters From A Hopeful Creative is produced by Sonics Podcasts

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.lettersfromahopefulcreative.com