Business & Product Strategy

How do Netflix Personalise your Experience?


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Ever noticed how the thumbnails on Netflix change? That’s not random. It’s personalization at work.With 130M+ subscribers across 190 countries, Netflix fine-tunes what you see using smart algorithms.One person might see a thrilling action shot, while another gets a dramatic close-up—all for the same show.Why? Because the right image can make you click. And more clicks mean more watch time.Netflix’s strategy isn’t just about content - it’s about hacking our attention with data-driven precision.



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Business & Product StrategyBy Shailesh Sharma