The Content Brief

How Do Real Photos Attract Relevant Buyers?


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Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing difference-maker for their business.

Today, he'll share how strategic photography builds meaningful and impactful connections with your audience.

You'll learn:

  • Why stock photos and generic poses are disrupting business opportunities
  • How to think strategically about photos before the camera comes out
  • Why being "camera ready" matters less than you think
  • The key differences between smartphone snapshots and professional event photography
  • Why your everyday business moments make compelling visual stories
  • Why professional photos are an investment in relationship-building, not just marketing

Even if you think your business isn't "visual enough" for professional photography, today's show reveals how professional photos can improve how potential clients perceive and connect with you.

John's website - www.JohnDemato.com

On Linkedin - John A. Demato

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The Content BriefBy Scott Murray