In this episode we discuss that when it comes to being successful in real estate it relies on your ability to nurture leads. Failure to properly nurture your leads will create a problem with your return on investment from your advertisement. Agents often make the mistake of “not wanting to bother anyone”. This mindset will leave you to find out your leads are buying and selling homes with someone else. Nurturing leads is about adding a constant stream of value add for the client and thoughtful reach outs. Lack of consistency will allow your leads to go stale and make successful contact that much harder.