Discussing New Approaches

How Do We Make AdTech More Accessible To SMEs & The Adoption of AI - With Simon Wallace | S1 | Ep1


Listen Later

| Discussing New Approaches |

Hello! I'm Eric Walker-Rawson and this is Discussing New Approaches.


Why am I doing this? Part of my job is interviewing intelligent people for leadership roles in Data & Analytics, Tech and Artificial Intelligence/Machine Learning. I find these conversations fascinating, so why not record them and see if other people feel the same way?


In each instalment, I'll be virtually sitting down with an expert to dive into the DNA of strategy, pick apart the latest trends, and look towards the future.

In the first-ever episode, I had a conversation with Simon Wallace, the Founder of Demonstrandum (Data & AI consultancy), to discuss why he is focusing on SMEs as a target market for Data & AI enablement (especially for marketing efforts), how can we increase SME's accessibility to AdTech (like the adoption of AI) and what's the benefit of doing so.


...more
View all episodesView all episodes
Download on the App Store

Discussing New ApproachesBy Eric Walker-Rawson