Today we’ll be speaking with Marcell Kustos PHD, about how the consumer experience, and the overall enjoyment of a wine product and pairing, might influence consumer spending



Marcell is a beverage director, wine educator, and consultant. With a cross-functional background, he re-defines the role of modern-day sommelier. 



After obtaining a qualification in food engineering and winemaking operations, Marcell started his career as a food product developer before turning his hand to wine. He began working as a sommelier while undertaking a Master's degree in gastronomy. His curiosity for memorable wine experiences led to a PhD in food, wine and emotional pairing at the University of Adelaide in collaboration with Wine Australia and UC Davis.

How do wine pairings and experiences influence consumer spending? With Marcell Kustos PhD

Bottled in China brings you into the world of wine, drink and food through conversations with some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food, beer and spirits from across the world.

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In 1996, Don St Pierre Jr joined forces with his father, Don St Pierre Sr, to establish ASC Fine Wines. Over the years, their company has grown to become one of the largest importers of high-quality wine in China.

Today, we delve into the formidable obstacles encountered while introducing fine wines to the Chinese market and the fascinating stories of navigating the intricacies of conducting business in China during the mid-nineties.

We also dive into cherished memories of Don St Pierre Sr's remarkable character and enduring impact in the industry.  

Finally, we reflect on the dynamic evolution of the Chinese wine market and envision how ASC would reinvent itself in today's changing wine industry.

Navigating Uncharted Territory: ASC Fine Wines’ Journey in China with Don St Pierre Jr

In today’s episode, we have the pleasure of hosting Yiannis Karakasis, a renowned Master of Wine based in Athens, Greece.

With his expertise and passion for Greek wines, Yiannis has been instrumental in introducing the world to the hidden treasures of this ancient winemaking region.

In our conversation, we delve into his journey and what makes Greek wines so unique and worth exploring. We also discuss his latest ebook, "Greek Wine Explained," and the valuable insights it offers to readers.

Yiannis takes us behind the scenes of the 50 Great Greek Wines Awards and shares a sneak peek of some exceptional wines that will captivate even the most discerning wine enthusiasts.

Taste of the Gods: Exploring the World of Greek Wines with Yiannis Karakasis Master of Wine

In our latest podcast episode, we embark on a journey to unravel the ever-evolving world of China's wine market. With an eye toward 2024, we explore the challenging landscape awaiting the wine industry.

Joining us is Natalie Wang, Chief Editor of Vino Joy News ─ the ultimate source for insights into China's wine industry. Natalie's expertise will guide us through the intricate layers of this dynamic market that went from boom to slide. 

Today we sit down to examine China's current economic landscape and forecast the evolving transformations that lie ahead for the wine industry in the next decade. We navigate the challenges faced by importers, examine how Australia's eagerly anticipated return to the market will impact the beverage landscape, and shed light on the noteworthy shifts in taste preferences and wine styles among the discerning young Gen Z consumers.

But our exploration doesn't stop there. As we consider the future, we also delve into the significance of Hong Kong amid the ever-shifting geopolitical landscape.

Get ready to gain a deeper understanding of China's wine market as we dissect trends, challenges, and opportunities.

 Tune in to stay ahead of the curve in the world of wine business.

Decoding the Decline: Natalie Wang on China’s Evolving Wine Market

Introducing Mark Wong, a visionary entrepreneur who made a significant impact in the beverage industry. Within a short span of six months after creating Impossibrew, he found himself facing the ultimate test of his business acumen on the popular TV show "Dragons' Den." 

During our conversation, Mark uncovers the captivating science behind Impossibrew's alcohol-free beers, which provide the sensation of enjoying one or two pints. We delve into the incorporation of nootropic herbs used in their products, offering relaxation and cognitive enhancement. Mark's collaboration with renowned neuroscientist Dr. Paul Chazot in developing these unique formulations is also explored.

Furthermore, we delve into the transformative impact of Mark's trip to Hong Kong, where he discovered the potency of Chinese and Eastern medicine. Looking forward, we discuss the potential and current challenges faced by the non-alcoholic nootropics industry. Mark shares insights on pain points and the exciting prospects that await in this emerging market.

Join us in this episode, as Mark takes us through his experience, sharing valuable lessons learned along the way.

Impossibrew: Non-Alcoholic Beer Inspired by Chinese Medicine

Professor Charles Spence is a world-renowned experimental psychologist specializing in neuroscience-inspired multisensory design. Spence has published over 1,000 academic articles and authored various best-sellers, including “The Perfect Meal” and “Gastrophysics: The New Science of Eating.” Sensehacking, his newest book, was published in 2021.

In addition to being an award-winning author, Spence established and runs the Crossmodal Research Laboratory (CRL) at the Oxford University Department of Experimental Psychology.
Prof. Spence collaborates with baristas, mixologists, chocolatiers, chefs, and perfumiers to design enhanced multisensory food and drink experiences. 

Prof. Spence has worked extensively in multisensory experiential wine and coffee. Today, he wants to know how new technology will change our dining/drinking experiences.

Professor Spence joined us from London and offered his intriguing insight into gastrophysics, the power of expectation, how packaging might be tricking your senses, and more.

How do wine pairings and experiences influence consumer spending? With Marcell Kustos PhD

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