unReactive

How do you avoid mistakes when structuring your team?

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Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible.


Topics Covered:

Common hiring mistakes and misconceptions

  • Hiring based on expectations (which roles & skillsets you’re “supposed” to have).
  • Hiring as a reaction (planning for the present rather than the future).
  • Hiring too early (look for what you can outsource rather than wasting a role).

    • How to hire effectively

    • Know what your department is for, what your goals are, and what that will look like day-to-day.
    • Use contractors, agencies, & freelancers to fill the gaps and test the waters.

      • Resources & References:

      • upMarketer
      • The organizational chart from LinkedIn we referenced
      • Kyle's LinkedIn
      • Jeff's LinkedIn
        • ...more
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        unReactiveBy Kyle Morck and Jeff Reynolds