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How do you build a 100 year old brand with Steve Lesnard
Steve Lesnard, a senior executive from the global sports industry joins Enterprise Radio. He currently works as a global brand consultant where he brings his expertise of over 20 years to help organizations build and develop their brand while fueling growth through a consumer centric approach.
This episode of Enterprise Radio is working in association with the Branding Channel.
Listen to host Eric Dye & guest Steve Lesnard discuss the following:
* How do you build a 100 year old brand? A brand that can sustain the test of time in a very fast paced consumer landscape.* What does it take to align an organization with a common goal?* What’s the role of data in brand building and marketing? Is it the be all and end all?* How do you find a big idea bring it to life?* Is Marketing dead?
Steve Lesnard spent over two decades leading high profile global brand campaigns, signing and servicing Olympic and World Cup athletes, launching iconic products, and building powerful strategic partnerships across sports, technology, and lifestyle brands. He is a leader with a proven track record in integrated marketing and digital innovation while also building transformative communities in our ever-connected world.
Early Years and Wolford
Born in 1974, Lesnard grew up in France between Paris and Corsica. As one of three children, he was encouraged to push himself, explore, and take risks—and quickly learned the values of hard work, integrity, and honesty. From an early age, sports taught him the thrill of competition and how to be a team player.
While in business school in Paris, he focused on international business and entrepreneurship. He came to the United States to continue these studies, completing an MBA at Babson College in Boston.
Lesnard then moved to New York, where he served as the North American Marketing Director for Wolford, a luxury European hosiery brand. Over the next year at Wolford, he led strategy for their North American launch, seeding influencers and creating Fashion Week collaborations to introduce their high-end luxury women’s ready-to-wear.
Transforming an Athletic Brand
Lesnard’s interests in international business, fashion, and sports truly coalesced when he joined one of the largest athletic brands in the world in July of 1997 as its Global Sports Marketing Manager. In this role, he signed and serviced all of the company’s outdoor athletes, such as the American and Canadian snowboard teams for the 1998 Nagano Olympics, including the world’s first two Olympic gold medalists for men’s snowboarding. Lesnard then moved into the footwear division, as the Footwear Product Manager where he led the seasonal product creation process and drove double digit growth for the brands global outdoor business.
He then redefined the sports retail experience for women. As the European, Middle East, and Africa Brand Director for Women & Cross, then as the Global Brand Director for Women Sports, Lesnard launched the company’s first women’s retail stores and campaigns across 30 cou...
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Steve Lesnard, a senior executive from the global sports industry joins Enterprise Radio. He currently works as a global brand consultant where he brings his expertise of over 20 years to help organizations build and develop their brand while fueling growth through a consumer centric approach.
This episode of Enterprise Radio is working in association with the Branding Channel.
Listen to host Eric Dye & guest Steve Lesnard discuss the following:
* How do you build a 100 year old brand? A brand that can sustain the test of time in a very fast paced consumer landscape.* What does it take to align an organization with a common goal?* What’s the role of data in brand building and marketing? Is it the be all and end all?* How do you find a big idea bring it to life?* Is Marketing dead?
Steve Lesnard spent over two decades leading high profile global brand campaigns, signing and servicing Olympic and World Cup athletes, launching iconic products, and building powerful strategic partnerships across sports, technology, and lifestyle brands. He is a leader with a proven track record in integrated marketing and digital innovation while also building transformative communities in our ever-connected world.
Early Years and Wolford
Born in 1974, Lesnard grew up in France between Paris and Corsica. As one of three children, he was encouraged to push himself, explore, and take risks—and quickly learned the values of hard work, integrity, and honesty. From an early age, sports taught him the thrill of competition and how to be a team player.
While in business school in Paris, he focused on international business and entrepreneurship. He came to the United States to continue these studies, completing an MBA at Babson College in Boston.
Lesnard then moved to New York, where he served as the North American Marketing Director for Wolford, a luxury European hosiery brand. Over the next year at Wolford, he led strategy for their North American launch, seeding influencers and creating Fashion Week collaborations to introduce their high-end luxury women’s ready-to-wear.
Transforming an Athletic Brand
Lesnard’s interests in international business, fashion, and sports truly coalesced when he joined one of the largest athletic brands in the world in July of 1997 as its Global Sports Marketing Manager. In this role, he signed and serviced all of the company’s outdoor athletes, such as the American and Canadian snowboard teams for the 1998 Nagano Olympics, including the world’s first two Olympic gold medalists for men’s snowboarding. Lesnard then moved into the footwear division, as the Footwear Product Manager where he led the seasonal product creation process and drove double digit growth for the brands global outdoor business.
He then redefined the sports retail experience for women. As the European, Middle East, and Africa Brand Director for Women & Cross, then as the Global Brand Director for Women Sports, Lesnard launched the company’s first women’s retail stores and campaigns across 30 cou...