Paul lays out the foundation for a proposal with impact.

Show Notes:

“Lead with the customer’s needs. Don’t hit them with price or bore them with everything they didn’t want to know about your company.”

“When the buyer is hyper-aware of their needs, they’re more likely to disrupt their status quo.”

Detail the impact of your solution.

Discover the three important “Why” questions.

Dress up your proposal! Build that perceived value.

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