Content Amplified

How Do You Build Marketing From Zero?


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In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.

What you'll learn in this episode:

  • The right time for startups to invest in marketing
  • How to build a marketing team and structure from scratch
  • Why process matters—but shouldn’t become rigid dogma
  • Strategic ways to balance insourcing and outsourcing content production
  • How content can drive engagement across every stage of the sales funnel
  • Why video is essential for B2B marketing and how to execute it effectively

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Content AmplifiedBy Masset - Content Amplified