In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.

What you'll learn in this episode:

• The right time for startups to invest in marketing
• How to build a marketing team and structure from scratch
• Why process matters—but shouldn’t become rigid dogma
• Strategic ways to balance insourcing and outsourcing content production
• How content can drive engagement across every stage of the sales funnel
• Why video is essential for B2B marketing and how to execute it effectively

Text us what you think about this episode!