In this episode, we interview Rob Green, former Chief Revenue Officer at Smarty, who scaled the company’s revenue by 28x through organic and sustainable growth strategies.

What you’ll learn in this episode:

•The foundations of organic inbound marketing and its long-term benefits.

•How to identify and target high-intent, low-competition keywords.

•Practical ways to craft value-driven content for diverse buyer personas.

•Strategies to complement organic growth with PPC and account-based marketing.

•Why ethical marketing and avoiding “spam cannons” lead to sustained success.

This conversation is packed with actionable insights for marketers, business leaders, and anyone keen on building scalable, profitable growth.

Here are the profiles of the people Rob recommends you follow on LinkedIn:

• Liza Adams
• Ashley Gross
• Ryan Staley

Text us what you think about this episode!