Kyle answers the questions:

• What is the first step to take when calculating a budget for Google Ads?
• Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads?
• What is the ultimate goal when deciding on a budget for Google Ads?
• Are certain types of traffic going to convert better than others?
• Is it important to know the average cost per lead?
• What are the essential questions to answer after knowing the average cost per lead?

Episode resources and transcript:

https://googleadsstrategy.com/how-do-you-calculate-a-proper-budget/