How do you double your sales and boost your business online? 🚀In this episode of The Wise Why, Jo Cher from Lollipop Local shares her incredible journey from a lollipop lady to an internet marketing expert specialising in the fire and security industry. She reveals how she helps businesses transition from word-of-mouth referrals to online visibility that attracts loyal customers.🔥 Key Insights:✅ How to nurture cold leads into loyal customers✅ Why SEO beats pay-per-click for long-term success✅ The secret to identifying what makes your business stand out💡 If you want to generate leads and build trust online, this episode is a must-watch! 🎯🔗 Watch now & subscribe for more business growth tips! Chapters:00:00 – Introduction Meet Jo Shear02:15 - Unique Approach05:30 - Company Evolution08:45 - Educational Props Insight12:20 - SEO vs. PPC Debate16:10 - Personal Branding Tips from Kirsty, the Host18:42 - Mentions partner John Law & coach Perry Marshall 🙌21:15 –Broader Marketing Principles Discussio_25:30 –Guest’s Past as an Actor 🎬Find out More: www.kvdb.co.ukContact Jo: https://www.lollipoplocal.co.uk/about-jo-shaer#TheWiseWhy #MarketingStrategy #LeadGeneration #SEO#webdesign #securityindustry #security