In this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories.

What you'll learn in this episode:

• How to use the “award submission” strategy to unlock powerful customer stories.
• The art of building trust with enterprise clients without overwhelming them.
• Tactical methods for getting past legal and brand blockers.
• Why offering storytelling options (Gold, Silver, Bronze) leads to more approvals.
• How to work cross-functionally with sales and customer success to surface stories.
• Why starting with podcast interviews can simplify the case study process.
• Practical distribution strategies for B2B content—what works and what doesn’t.
• Cori’s philosophy on leading with value, not vanity, when asking for client participation.

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