"In the absence of value we will discuss price ... discuss the value of the experience of working with us that you cannot get anywhere else ... stop giving discounts right away ... discounting is for you and your company it's not for the customer ... once it's out there, you can't take it back" says #RoderickJefferson. Scared money doesn't sell.Rod has run sales enablement at Siebel, Network Appliance, Business Objects, eBay, HP, PayPal, Salesforce and Marketo. Sales Enablement 2.0 is about designing, building and deploying sales enablement differently to shift to how can we help our clients hold on to their clients, how do help increase profit, reduce cost, mitigate riskSales enablement should be true partners who align, connect and collaborate across all the lines of business. Stop trying to shoehorn prospects into your sales process. Sales enablement's job is to make sure the right salespeople are having the right conversations with the right people in the right way at the right time.#SalesEnablement #SalesTraining #SalesProductivity #SalesEnhancementContact Rod via: LinkedIn - linkedin.com/in/roderickjeffersonWebsitesroderickjefferson.com  (Company Website)youtube.com/channel/UCShK1i36e1AY1yVHHPh93wQ  (YouTube)facebook.com/ThevoiceofRod/  (FaceBook)Twitter - @ThevoiceofRod --Book a 30 minute one to one conversation with me: https://calendly.com/marcuscauchi/book-a-free-30-minute-callOrder your paperback copy of #MakingChannelSalesWork: https://tinyurl.com/Making-Channel-Sales-WorkMaking Channel Sales Work LinkedIn group: https://www.linkedin.com/groups/8553361/Making Channel Sales Work Playlist on YouTube: https://www.youtube.com/playlist?list=PLzPfGo-0AZDq1whtTAJBUBy-IIMQvUGpqYou can subscribe to #TheGrumbler newsletter: http://eepurl.com/gu2Yd1#TheInquisitorPodcastPodbean: marcuscauchi.podbean.comSpotify:  https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086 The #ScaleupsAndHypergrowthPodcastPodbean: scaleupsandhypergrowth.podbean.comSpotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6uApple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065