"Voluntary storage" of guns is a growing movement that seeks to reduce gun suicides while avoiding political clashes with gun-rights advocates by instead promoting safety without government coercion. The Means Matter Campaign, Gun Shop Project, and a number of other private programs take what has long happened informally – friends disarming friends to prevent tragedy during a crisis – and promotes such practices as a public-health response. While research quantifying its effects is scant, anecdotes abound of people at risk being talked into surrendering their guns temporarily.