Laura Nespoli is founder of Meshin Movement, a brand strategy consultancy. Laura has spent her career serving as a strategic problem-solver and brand storyteller across the sales marketing spectrum in many facets--from agency to client-side, media to creative, market

research to integrated marketing planning. Her professional focus is in helping brands and teams reveal business opportunity and advantage while her passion is rooted in inspiring ideas that serve the world for greater good. 

During this episode we talk about:

• Incorporating cybersecurity into the "fabric of your organization’s brand."
• How to create meaning and understanding that leads to a new behavior.
• The FOGG Behavior Model: motivation, ability, and a prompt must converge for a behavior to happen.
• How to deal with our natural aversion to complexity.
• How purpose is a way to create more unified understanding of what everyone is working towards and helps people put more meaning around the security-related tasks that may have otherwise been perceived as meaningless.