Growing an app has never been harder. Privacy limits are rising, signals are shrinking, and marketers are expected to deliver more with less. In this episode, Nicoline Strøm-Jensen from Adjust tells me how teams can still grow with confidence when the data gets thin.

Nicoline is an Engineering Operations Manager at Adjust and a Top 100 App Leader known for turning complex measurement into clear, actionable strategies. She explains why installs no longer tell the full story, how retention-led growth is reshaping budgets, and why user journeys now depend on transparency, trust, and deeper signals across the funnel.

This conversation is part of the 2026 Full Funnel App Growth Series on MobileGroove powered by Aarki, where we unpack how growth really happens in a privacy first world — and why marketers need new playbooks, not just new tactics.

In this episode, Nicoline tells me:

• What Adjust’s data reveals about global shifts in app growth
• Why healthy growth now depends on engagement and retention
• How funnels are becoming continuous learning loops
• Why the value contract matters for trust and personalization
• How marketers can act on delayed or limited signals
• How deep linking rebuilds journey continuity
• Where AI assists with faster, clearer decision-making

Stay tuned for the upcoming Full Funnel App Growth Playbook and future episodes in this series, where we explore how marketers are turning privacy, performance, and creativity into a real growth advantage.

🔗 Connect with Nicoline Strøm-Jensen (Adjust)

LinkedIn: https://www.linkedin.com/in/sinemdemiroz/

Adjust: https://www.adjust.com/