In this article, I want to focus on drawing a clear line between sales and marketing. In fact, in some cases, marketing and sales work together, and they are the same thing. Yet in many other cases, you need to keep in mind this distinction if you want to build a successful business. Thus, we’ll see why sales and distribution are critical, how it is different from marketing and how it can also be used as a marketing enabler to leverage for the branding of any company.