Sam Billinge, Emmy-winning editor and author of A Practical Guide to Documentary Editing, shares what makes a story actually work—and why most filmmakers get it wrong. If your edit feels flat or drags on, it’s probably not your footage—it’s your story. In this episode, we break down the exact structure Sam looks for to know if a film will hold an audience’s attention, the biggest traps new filmmakers fall into, and how to craft a story that makes people care.